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๐ŸŒฑ Getting Started

How to Build a Simple Investment Portfolio

How to turn shares, ETFs and everything else you've learned into an actual portfolio: deciding your asset mix, one fund vs several, and why simple usually wins.

Timothy Hirou GaschereauBy Timothy Hirou GaschereauPublished

9 min read

By this point you know what an ETF is, how to choose one, and how to actually buy it. This is the last piece: how those pieces fit together into something you'd actually call a portfolio, rather than just a random pile of purchases. This is part of a wider guide to getting started with investing on Snowball Invest.

Quick answer

A simple portfolio starts with your foundation sorted (emergency fund, no high-interest debt), then a mix of assets that matches your timeframe, most beginners can cover this with a single diversified ETF. More funds only make sense once you have a specific reason to tilt away from that broad exposure, not by default.

In this guide

  • โ†’What needs to be sorted before you build anything
  • โ†’Why your growth/defensive split matters more than which specific ETF you pick
  • โ†’One diversified fund vs building your own mix from separate ETFs
  • โ†’A few illustrative starting points, and how rebalancing actually works
  • โ†’The single biggest way beginners hurt their own returns

๐Ÿงฑ The foundation, before any of this

๐ŸŽฏ The essential: A portfolio sitting on top of no emergency fund and unpaid high-interest debt isn't a portfolio, it's a risk.

A portfolio built on top of no emergency fund and unpaid high-interest debt isn't really a portfolio, it's a risk. Get those two things in reasonable shape first, not perfect, just reasonable, before worrying about asset mix.

๐Ÿ“Š Why the mix matters more than the fund you pick

It feels like the highest-stakes decision is which specific ETF to buy. Research on institutional portfolios suggests otherwise. A landmark 1986 study by Brinson, Hood and Beebower, published in the Financial Analysts Journal and still widely cited in portfolio construction today, examined the return variability of major U.S. pension funds over a decade and found that the split between asset classes, growth versus defensive, explained roughly 90% of the variation in a portfolio's returns over time. Which specific securities were picked within each asset class explained far less.

The finding has been debated and refined since (later research points out it explains variability of a single portfolio's returns over time, not necessarily the differences between portfolios), but the practical takeaway has held up: get your growth/defensive split right for your own timeframe, and the difference between two reasonable ETFs tracking a similar index matters far less than people assume.

~90% of return swings: your growth vs defensive split
~10%: which specific fund you actually picked
Your growth versus defensive split drives most of the ride, not the exact fund.

๐ŸŽš๏ธ Decide your asset mix

๐ŸŽฏ The essential: The core decision isn't which ETF, it's how much sits in growth assets versus defensive assets, and that's driven by timeframe.

The core decision is how much goes into growth assets like shares and ETFs, versus more defensive assets like bonds and cash. Growth assets have historically delivered higher long-term returns, with more short-term ups and downs, defensive assets smooth that out at the cost of lower expected growth. A longer timeframe generally supports leaning further toward growth, since there's more time to recover from a downturn.

๐Ÿงบ One diversified fund, or build it yourself

You've got two broad approaches. A diversified ETF holds a fixed mix of shares and bonds in one fund, effectively a whole portfolio in a single trade. Or you build it yourself, a broad-market ETF for shares, a separate bond ETF, maybe an international tilt, giving you more control over the exact mix at the cost of more decisions and more to keep track of.

Neither is wrong. For most beginners, starting with one diversified fund and only splitting it out later if you develop a specific reason to is the lower-effort, lower-error path. If you're weighing ETFs against managed funds as the vehicle for either approach, that's worth reading alongside this.

Once the core is sorted, some investors add a small satellite holding for a specific reason, like gold for diversification. If that's you, our guide to the best gold ETF in Australia covers the options and the honest trade-offs.

๐Ÿ“‹ A few illustrative starting points

These are examples to illustrate how the pieces combine, not recommendations for your specific situation, your own mix depends on your timeframe and comfort with risk:

Illustrative portfolio shapes, not personalised recommendations
ProfileIllustrative growth/defensive splitRough timeframe
Just starting out, long timeframeMostly growth assets10+ years
BalancedA mix of growth and defensive assets5 to 10 years
Getting closer to needing the moneyLeaning toward defensive assetsUnder 5 years
๐Ÿ’ก

These are illustrative shapes, not a formula to copy. The right mix for you depends on your own timeframe, other assets, and how you'd genuinely react to a bad year, not a table on a website.

โš–๏ธ Rebalancing, in plain English

If you hold multiple funds, their relative proportions drift over time as some grow faster than others. Rebalancing just means nudging it back toward your original target mix, either by directing new contributions toward whatever's fallen behind, or occasionally selling a bit of what's grown to top up the rest. Once or twice a year is plenty for a long-term portfolio, this isn't something to fuss over weekly.

๐Ÿง˜ The biggest risk is overcomplicating it

The most common way beginners hurt their own returns isn't picking the wrong ETF, it's constantly tinkering: chasing whatever performed best last year, checking the balance daily and reacting to every dip, or collecting funds that all hold roughly the same thing. A simple portfolio you actually stick with almost always beats a complicated one you keep fiddling with.

via GIPHY
The gif put it better than we could. Boring and consistent quietly beats clever and fiddly.
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What I actually use

Pearler

This is the broker I personally use. Do your own research and form your own opinion, but I genuinely recommend it, it's built for long-term investors rather than day traders, and makes it easy to automate regular investing. Sign up through my link or with the code TIMOTHY269825 and you'll both get a $20 cash bonus once you make your first investment (Pearler's current offer, T&Cs apply).

Sign up to Pearler โ†’

This is a referral link. If you sign up through it, I get a bonus too, at no extra cost to you.

The Snowball Portfolio Tracker

Twenty holdings, cost base, gain and loss, and the allocation breakdown most people are wrong about. Prices typed by hand, so nothing breaks silently.

Create a free account

Free, and it keeps all five in one place. Already have one?

Excel and Google Sheets (.xlsx), 11 KB

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โ“ Frequently asked questions

How many different ETFs do I actually need in a portfolio?

+

Often just one, a diversified or broad-market ETF already spreads you across hundreds of companies. Some people add a second or third for a specific tilt, like international or bonds, but a portfolio doesn't need to be complicated to be effective.

What's the right split between shares and bonds?

+

It depends on your timeframe and comfort with seeing the value drop temporarily, there's no single correct answer. As a very rough starting principle, a longer timeframe generally supports a higher share allocation, since there's more time to ride out a downturn.

How often should I check on my portfolio?

+

Far less often than it feels like you should. Checking daily mostly just adds stress without changing anything useful, a quarterly or twice-yearly look is usually plenty for a long-term, buy-and-hold portfolio.

Do I need to rebalance a single diversified ETF?

+

No, that's one of the main appeals, a diversified ETF rebalances itself internally. Rebalancing only becomes something you need to think about once you're holding multiple separate funds.

๐Ÿ“š Recommended reading

The Bogleheads' Guide to Investing

Taylor Larimore, Mel Lindauer & Michael LeBoeuf

Cover of The Bogleheads' Guide to Investing by Taylor Larimore, Mel Lindauer & Michael LeBoeuf
Recommended read

The Bogleheads' Guide to Investing

Taylor Larimore, Mel Lindauer & Michael LeBoeuf

The friendly community bible of low-cost, buy-and-hold index investing, written by everyday investors rather than salespeople. The core philosophy is timeless for Aussies, just read the tax-advantaged account bits as super.

InvestingFIRE

The Simple Path to Wealth

JL Collins

Cover of The Simple Path to Wealth by JL Collins
Recommended read

The Simple Path to Wealth

JL Collins

The friendliest on-ramp to index investing there is, born from letters a dad wrote his daughter. It makes 'buy the whole market and chill' feel obvious, just map his US fund picks onto Aussie equivalents and super.

InvestingFIRE

The Millionaire Teacher

Andrew Hallam

Cover of The Millionaire Teacher by Andrew Hallam
Recommended read

The Millionaire Teacher

Andrew Hallam

A schoolteacher built a seven-figure portfolio on a modest salary, and here he lays out nine plain-English rules for doing the same with low-cost index funds. Refreshingly global, so Aussie readers just swap in super and local ETFs.

InvestingFIRE

Some links above are affiliate links. If you buy through them, Snowball Invest may earn a small commission at no extra cost to you. We only recommend books we'd suggest anyway.

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General information only. This article is educational and does not constitute personal financial advice. It does not account for your circumstances. Consider your own situation and seek advice from a licensed adviser before acting. Read our full disclaimer.

Timothy Hirou Gaschereau

Timothy Hirou Gaschereau

Founder of Snowball Invest, not a financial adviser.

I write about what I'm learning myself, because nobody ever taught us how to take control of our own money. It's a skill, not a mystery, and it's never too late to learn it. The best day to start was yesterday, the second best is today.

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